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- 🧑‍🔬 How To Empathize With Your Customers
🧑‍🔬 How To Empathize With Your Customers
Read this to write better copy
Brand: Liven (wellbeing/habit app)
Number of days the ad has been running: 240 Days
(This gives an indication of how successful it’s been)
Psychology Bias: Confirmation Bias
🧪 Confirmation Bias
Confirmation Bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values.
🤳 How Liven Uses The Confirmation Bias
Liven’s target audience is people struggling with procrastination.
And they’re immediately called out in the headline.
Whether they think they may have depression or are unsure why they just can’t get anything done, the ad empathizes with them and confirms their beliefs or suspicions.
And it beautifully leads to the next logical step:
Taking Liven’s procrastination quiz to find out your “procrastination type.”
Liven confirms their target audience’s beliefs or suspicions right in the headline, before making a call-to-action.
This ad isn’t anything special from a creative standpoint.
The magic happens in the copy.
Here’s how you can replicate it: