🧑‍🔬 How To Empathize With Your Customers

Hey – it’s Josh from Psychology of Ads.

I’m trying a new format out this week.

Can you do me a favour and let me know what you think by replying to this email “I like it!” if you like it or “Not for me” if you don’t (bonus points if you tell me why)? That would be super helpful.

Ok let’s get into it:

Today’s ad:

Brand: Liven (wellbeing/habit app)

Number of days the ad has been running: 240 Days
(This gives an indication of how successful it’s been)

Psychology Bias: Confirmation Bias

🧪 Confirmation Bias

🤳 How Liven Uses The Confirmation Bias

Liven’s target audience is people struggling with procrastination.

And they’re immediately called out in the headline.

Whether they think they may have depression or are unsure why they just can’t get anything done, the ad empathizes with them and confirms their beliefs or suspicions.

And it beautifully leads to the next logical step:

Taking Liven’s procrastination quiz to find out your “procrastination type.”

Liven confirms their target audience’s beliefs or suspicions right in the headline, before making a call-to-action.

This ad isn’t anything special from a creative standpoint.

The magic happens in the copy.

Here’s how you can replicate it:

🧠 How You Can Use The Confirmation Bias