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- 🧑🔬 How To Make Your Ad Memorable
👋 Hey, it’s Josh from Psychology of Ads.
I scheduled out this email while I’m currently on vacation in Lisbon. Hopefully I’m enjoying some nice weather and a lot of Pastéis de Nata.
Hope you have a great weekend ahead!
Today’s ad:
Brand: Dude Wipes
Psychology Concept: Humor Effect
Days Running: 290 Days
(This gives an indication of how it’s performing)
Have you heard of the Humor Effect? 🤔 |
🧪 The Humor Effect
The Humor Effect is a cognitive bias that causes you to remember funny information better.
Humor is an emotional response - just like we remember information that makes us angry or happy, we remember information better than makes us laugh.
🤳 How Dude Wipes Uses The Humor Effect
Everything about Dude Wipes is funny: the brand name, the scripting of this ad, and the slogan of “the best wipe, pants down.”
All of these elements together make for an incredibly memorable brand and ad.
🧠 How You Can Use The Humor Effect
The key to the Humor Effect is well, being funny (duh!).
Humor grabs attention and makes your content more memorable.
A well-placed joke or witty remark can create a positive association with your brand, making your audience more likely to engage and share your content.
To use the Humor Effect, consider your audience’s sense of humor and what might resonate with them.
The best use of the Humor Effect is very specific to your target audience.
But be mindful to keep it appropriate and relevant to your brand. The goal is to entertain while subtly reinforcing your message or highlighting your product’s benefits.
Humor should enhance your message, not overshadow it.
Here are some examples:
In this example, linen company Hush highlights how their sheets will keep you (and your wife) cool at night:
The fun play on words makes the ad memorable and shareable.
In this next example, clothing company True Classic created a skit where a guy needs to be operated on due to his boxy, poor quality t-shirt. The caption is also clever. Watch the full ad (only 30 seconds):
The ad continues to add humor throughout the video claiming their t-shirts make “hot guys look hotter.”
Both of these ads, along with the ad from Dude Wipes, do a great job of subtly incorporating humour in their ads. The humor helps emphasize the product benefits, rather than take the spotlight away from them.
So, how will you use the Humor Effect in your ads?
How will you give your customers a laugh?
Lemme know how it goes!
Until next time,
Josh
PS: Protip - if you’re struggling to write something funny ask ChatGPT to help add humour to your copy. Ask for a lot of options because it’ll give you some bad (and cringey) ones but hopefully a couple goodies in there!
Was this breakdown useful? 👀 |
