🧑‍🔬 How To Run Your Best Sale Yet

Brand: Nood

Psychology Concept: The Precision Effect

Days Running: 195
(This gives an indication of how it’s performing)

🧪 The Precision Effect

The Precision Effect explains why specific and precise information is more believable and memorable than vague or rounded details.

When we see specific figures, they feel deliberate and trustworthy compared to generic numbers.

The precision also makes the offer stand out.

🤳 How Nood Uses The Precision Effect

Nood uses The Precision Effect in their ad by offering "37% off." This specific percentage stands out in a sea of 30%, 35% or 40% discounts.

It’s more memorable.

And if you’re like me and thinking that the specific ad creative linked above isn’t very nicely designed with the orange gradient background and graphic on the side…

It looks like it’s working quite well for them based on how many times they use it:

🧠 How You Can Use The Precision Effect

The key to leveraging The Precision Effect is to swap vague or generic claims for precise and specific details.

Here’s how to apply it:

• Use Specific Numbers in Discounts: Instead of a generic “50% off,” try a precise percentage like “47% off” or “37% off.” These feel deliberate and build trust in your offer.

Here’s an example from The Ridge Wallet:

• Highlight Exact Savings: Experiment with showing the percentage and the dollar savings.

Here’s an example from Hexclad:

Bonus:

Use The Anchoring Effect in your Black Friday ads to help amplify the discount: